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    Benefit From B2B Digital Commerce: Improve Cost, Revenue and CX​

    B2B companies that solely rely on analog sales processes will be left behind by competitors who take advantage of the profit optimization, revenue growth, and improved customer experience brought about by B2B digital commerce.​

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    Gartner reprint, digital commerce

    According to Gartner, “by 2024, 15% of B2B organizations will use digital commerce platforms to support both customers and sales reps in all sales activities.” Further stating that, “by 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” This massive shift is happening because of the many significant benefits that digital commerce provides.​

    In addition to showing what these benefits are, Gartner also shares eight tactics businesses can employ so that employees and customers alike can more readily adopt B2B digital commerce.