On-Time Delivery – The Story and Potential Behind the Metric

On-time delivery-1-1

On-time delivery (OTD) is a very powerful and key metric in any manufacturing organization. Analyzing OTD allows decision-makers to assess the delivery performance and efficiency of the supply chain.

In simple terms, OTD is the percentage of product or material deliveries that have been received correctly and on-time versus all the deliveries sent.


Common root causes of delays in delivery

OTD is essential, and even a small shortcoming can disrupt the entire supply chain. Here are some of the most common issues that affect the timeliness of deliveries:

  • Delays in releasing goods or order miscalculations

  • Incorrect documentation

  • Loading errors that arise from inaccurate stock levels

  • Poor planning in shipment delivery

  • Delivery delays that stem from breakdowns or extended stops at suppliers

  • Rejected goods that spring from delayed deliveries or receipt of wrong order

  • Unforeseen events, accidents, and equipment issues among others

Need to visualize your on-time delivery?

See the sample OTD Dashboard by Lingaro & Domo.


How to improve on-time delivery

There are many key issues that should be considered and solved to achieve on-time delivery. Each business case is different and requires a unique approach, but some of the most frequently stated guiding principles include::

  • Planning proper schedules that are in-line with capacities

  • Making service quality a priority

  • Ensuring correct and accurate inventory monitoring

  • Properly tracking and collaborating with suppliers

  • Accurately forecasting and monitoring efficiency

  • Integrating and controlling systems.

on time delivery

Understanding and implementing these can significantly improve deliveries, but this is easier said than done. Only effective and truly optimized processes can steer businesses in the right direction, and Lingaro knows precisely how to do this.


It’s not just about customer satisfaction

Following the earlier recommendations can help businesses achieve their main goal: customer satisfaction. Wanting to meet all expectations and delivery requirements is an all-hands-on-deck operation, entailing many obstacles that need to be overcome to ensure customer retention.

Yes, keeping customers happy is a top priority. However, OTD is not just about deadlines, company reputation, and maintaining successful business relations. It’s important to note that not meeting expectations can affect how the entire business functions, including its financial stability.

That’s why having the power to accurately monitor and optimize processes is vital, as it can lead to significant operational cost improvements. This can be done with a holistic approach and the help of advanced analytics.

Visibility to accurate OTD helps decision-makers assess external processes, like the performance of their organization’s third-party providers. It also uncovers internal issues that allow them to react to bad forecasts, incorrect lead times, and inventory errors, to name a few.

Introducing advanced analytics solutions for OTD visibility allows businesses to take a leap forward and tackle the challenges that might be holding them back, such as:

  • Difficulties in identifying trends and potential benefits

  • Slow and manual preparation of data and implementation of processes

  • Unoptimized tools

  • Inaccuracies in supply visibility

To sum up, using advanced analytics to monitor and optimize OTD is important, not just for building better customer relationships, but also for improving operational costs. Among others, advanced analytics can help:

  • Improve visibility to the status of each individual shipment

  • Consolidate all available KPIs in a single click on the dashboard

  • Enable real-time reactions and planning

  • Organized shipments with a clustering approach, such as per source or delivery destination

  • Reduce unnecessary expedited shipping costs

  • Evaluate the effectiveness of third-party carriers

  • Enable the company to employ intuitive, easy-to-use tools for improving operations


Lingaro provides supply chain analytics solutions that help businesses gain full visibility across their supply chain, make informed decisions, and achieve operational excellence. By optimizing processes and harnessing cutting-edge technologies, Lingaro delivers tailored AI- and machine learning-powered solutions that map new opportunities and improve key areas in the supply chain — from demand forecasting, logistics networks, and warehousing to inventory management.