“Do you think the pandemic will impact consumer behavioral patterns in the long run? Is this just a phase we need to adapt to for now?”

consumer behavioral patterns

Yes, I definitely see the impact on consumer behavioral patterns . A lot of people are starting to buy online, even though they were afraid of it before. This is a new consumer behavioral patterns and the first attempt is often the most difficult. Once it is done, consumers will easily turn to buying online and this will become the new routine. Currently, consumers are driven by the fear of products not being available in the near future. Many people are buying online because it is the only available way.

 

This temporary change could become the new practice for several product categories. This is why I believe that we can expect an even bigger spike in e-commerce in the next few months and even years. Sure, the delivery times are longer now, because everybody is ordering online. Couriers have a lot of work and companies have difficulties managing the surplus of orders. Business processes are not ready for such loads, because we usually see a gradual growth for which we can prepare. Currently, the spike is visible worldwide in certain markets. If we take a closer look at major retailers, many of them have extended their delivery dates or introduced some limitations.

 

Handling the traffic correctly and using the available data is just a start, the right solutions can help to optimize processes and support how online stores function.

 

Want to start selling online in one week?

Download the presentation!

 

For more information on how we can help your business, contact our expert:

consumer behavioral patterns

 

Related News