Consumer Marketing

Optimize your decision making processes with easy to use and fully customized Market Research solutions that are science-based and business knowledge-driven.

Consumer Marketing

Optimize your decision making processes with easy to use and fully customized Market Research solutions that are science-based and business knowledge-driven.

Brand management

Leverage all your brand data

Get live access to your shares, brand equity, penetration, social media and consumer relations. All your data managed in a single and easy to use analytical solution.

Integration and harmonization of data from multiple sources
Data quality management and constant improvement
Intuitive Moments of Truth analysis
User-customized visual reports and dashboards
Clear User Interface design

Consumer insights

Analyze your consumer data
faster

Proactively manage your marketing communication with consumers. Deliver the right information to the right people at the right time. Apply fully automated analytical solution to leverage your data instantly.

Quick and clear insights driving better decisions
Adjustable alerting system
Identification of key business drivers
Buying behavior, shopping patterns and consumer groups analysis
Fully automated KPI tracking

Initiatives management

Turn data into action

Use your historical data in long-term strategic planning to drive better business decisions. Plan, manage and evaluate your initiatives. Prepare your forecasts in three easy steps (I) select benchmarks, (II) select data, (III) forecast scenarios

leverage historical initiatives as benchmarks and extrapolate initiatives from other markets
forecast results using built-in statistical models and algorithms
make your model more effective using actual performance data
generate and compare multiple scenarios

Initiatives management

Turn data into action

Use your historical data in long-term strategic planning to drive better business decisions. Plan, manage and evaluate your initiatives. Prepare your forecasts in three easy steps: select benchmarks, select data, and choose forecast scenarios.

leverage historical initiatives as benchmarks and extrapolate initiatives from other markets
forecast results using built-in statistical models and algorithms
make your model more effective using actual performance data
generate and compare multiple scenarios

Consumer research indexing

Find all the information
you need in just few seconds

Don’t waste the time to gather information – just use it.
Search-powered tool to help brand builders easily find the consumer data sources they need.
Reports, analysis and links to data sources – all within reach.

Clear search results/indexing structure
Machine learning and invisible analytics
Community management development tool

Consumer Marketing