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Consumer Marketing

Optimize your decision-making processes with easy to use and fully customized Market Research solutions that are science-based and business knowledge-driven.

Market Research Solutions

Brand Management

Consumer Insights

Initiatives Management

Consumer Research Indexing

BRAND MANAGEMENT

Leverage all your brand data

Get live access to your shares, brand equity, penetration, social media, and consumer relations. Have all your data managed in a single and easy to use analytical solution.

  • Integration and harmonization of data from multiple sources
  • Data quality management and constant improvement
  • Intuitive Moments of Truth analyses
  • User-customized visual reports and dashboards
  • Clear User Interface design

CONSUMER INSIGHTS

Analyze your consumer data faster

Proactively manage your consumer marketing communication. Deliver the right information to the right people at the right time. Apply fully automated analytical solutions to leverage your data instantly.

  • Quick and clear insights driving better decisions
  • Adjustable alerting system
  • Identification of key business drivers
  • Buying behavior, shopping patterns, and consumer groups analyses
  • Fully automated KPI tracking

INITIATIVES MANAGEMENT

Turn data into action

Use your historical data in long-term strategic planning to drive better business decisions. Plan, manage, and evaluate your initiatives. Prepare your forecasts in three easy steps:
(I) select benchmarks, (II) select data, (III) forecast scenarios.

  • Leverage historical initiatives as benchmarks and extrapolate initiatives from other markets
  • Forecast results using built-in statistical models and algorithms
  • Make your model more effective using actual performance data
  • Generate and compare multiple scenarios

CONSUMER RESEARCH INDEXING

Find all the information you need in just seconds

Don’t waste time on gathering information – just use it. Our search-powered tools help brand builders easily find the consumer data sources they need. Reports, analysis, and links to data sources – all within reach.

  • Clear search results/indexing structure
  • Machine Learning and advanced invisible analytics
  • Community management development tool
 

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