The Dawn of Superapps: A Disruption or an Innovation?
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Our Capabilities
Digital Shelf Assessment
We uncover gaps in the brand’s product content and benchmark shopper expectations, analyzing data to identify key moments that can make or break a sale.
Content and Channel Strategy
We deliver editorial plans and highly visible organic content — based on search trends and volumes — that help create an optimal consumer journey experience.
Global, High-Converting Content
We create scalable master assets and detailed guidelines that elevate content quality, make localization simple and cost-effective, and optimize operating models.
Omnichannel Campaigns
Our multidisciplinary team comprises experts whose creative ideas cover all consumer touchpoints, helping you identify your point of difference and bring it to life.
Media Transformation
We adopt a step-by-step approach in selecting the right tools and technologies for data management and holistic analytics, all tailored to your resources and objectives.
Digital Consulting
Our capability building team uses the latest knowledge, industry best practices, and a hands-on approach to upskill and transform your people into digital natives.

Results Delivered
Create global marketing solutions that drive outcomes
Data as a competitive advantage, helping map the consumer journey and identify opportunities
Organic, visible, and quality content that drives conversions and improves marketing operations
Global efficiency with master assets, localization guidelines, and improved internal capabilities



Your Competitive Edge
End-to-End Solutions
Efficient Operations
Outcome-Oriented
Sustained Transformation
We combine our three analytics practices to support you — from strategy to execution.
We develop an e-business framework that elevates content quality while reducing costs.
We combine data, strategy, and creativity to make marketing efforts measurable, targeted, and effective.
We help you develop and maintain the skills needed to sustain the organization’s transformation.
End-to-End Solutions
Efficient Operations
We combine our three analytics practices to support you — from strategy to execution.
We develop an e-business framework that elevates content quality while reducing costs.
Outcome-Oriented
Sustained Transformation
We combine data, strategy, and creativity to make marketing efforts measurable, targeted, and effective.
We help you develop and maintain the skills needed to sustain the organization’s transformation.
End-to-End Solutions
We combine our three analytics practices to support you — from strategy to execution.
Efficient Operations
We develop an e-business framework that elevates content quality while reducing costs.
Outcome-Oriented
We combine data, strategy, and creativity to make marketing efforts measurable, targeted, and effective.
Sustained Transformation
We help you develop and maintain the skills needed to sustain the organization’s transformation.

Meet Our Experts

Niko Voutselas
Head of Consulting
eBusiness Institute

Pilar Pereira
Head of Creative Agency
eBusiness Institute

Yannis Boukas
Head of Capability Building
eBusiness Institute