Market Measures

Our market measurement solutions support you to understand the market better and help you realize your competitive position by analyzing data from third party data vendors like Nielsen, GfK, or Intage.

Metrics may
take many forms

Including product category share, total market share,
and shares of shelves; with data typically categorized as Before the
Purchase, At the Purchase
, and After the Purchase. We have:

Deep knowledge of the BI landscape and extensive experience in data integration

Ability to deliver end-to-end market measurement solutions, from analysis through backend to frontend and support

Manage all aspects
of your supplier relationships

  • Understand your entire business landscape by taking into account a complete range of factors like price ladders, pack price curves, and promotional trends.
  • Determine your best competitive benchmarks and use them to pick your optimal price-setting strategies and track their execution.
  • Identify the key drivers of changes in sales value and refine your sales plans and price/mix goals accordingly.
  • Discover risks and growth opportunities with automated business sufficiency analyses.

Round out your
forecasts and ensure
their accuracy

Balance the bias in your forecasts to identify risks and opportunities based on mix exposure and the drivers of mix change.

Track changes in market share and pinpoint what is driving them.

Verify that your business is running smoothly and that all financials correspond to portfolio roles.

Monitor trade flow inventory and ensure that sales forecasts are in line with consumption and market share trends by country, category, and retailer.

Boost your marketing effectiveness

Monitor your marketing spend effectiveness for brand reviews, firm planning, initiative planning, and budget management.

Fine tune your media planning with a detailed understanding of your media and non-media spend trends across brands and markets.

Harmonize, view,
and act
on your data

Reduce costs and get business-actionable insights by synthesizing strategic data in data warehouses, data marts, master data repositories, and data processing flows.

Visualize your data from multiple business units in an immersive environment.

Receive intelligent alerts on competitive threats.


Contact us