According to recent research, consumer packaged goods companies spend more than $200 billion trade promotions like discounts, displays, and special offers, which are often their second-largest line item expense after costs of goods sold and absorb more than 25% of sales revenue.
Even so, other findings suggest that as much as 59% of global promotions – and a full 82% in the United States – do not actually drive profits.
Designed to help ensure that yours do, Pixie from Lingaro is a comprehensive and easy-to-use trade promotion management and optimization platform offering clear insights into historical trade spend and success ratio predictions of your future promotion profitability.