Are You Data Ready?

Challenges:

Inefficient data management and slow, error-prone manual processes

Solution:

Sales intelligence tool based on Microsoft Azure and Power BI

Result:

Streamlined, more accurate analyses of market data supporting key marketing and sales decisions

Challenges:

Poor processes for handling revenue growth management data, strategic pricing decisions, and promo optimization

Solution:

• New dashboard displaying integrated data on the price and promo landscapes as well as customer profitability.

• Advanced tools for measuring price elasticity, forecasting optimal price points, and identifying effective promos.

Result:

Maximized profitability leading to 7% higher total revenue YoY

Challenges:

• No way to identify or monitor low-performing products

• Retailer dissatisfaction and the risk of losing shelf space to competitors

• Slow, error-prone manual processes for gathering and analyzing assortment data

Solution:

Automated aggregation, machine learning-powered analysis, and visualization of data on both the market as well the performance of specific retailers.

Result:

• 70% faster identification of best-selling products

• 60% fewer resources spent finding opportunities for retail partners