How To Build a Successful, Competitive Direct-to-Consumer Business

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Automated feedback collection reduces 90% of FMCG company’s manual work

Client: A multinational fast-moving consumer goods (FMCG) company

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How To Build a Competitive Direct-to-Consumer Business

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Lingaro Group | Services | Consumer Analysis

Our Capabilities

Revenue Growth Management

We analyze data on customer demand — price sensitivity, item roles, product attributes — and use simulation tools to optimize offerings.

Brand Analytics

We track online and offline brand performance using lifetime value, brand health, and user engagement metrics on every channel.

Voice of Consumer

We use AI and machine learning to understand the consumer anatomy, gauge user and community influence, and find new consumers.

Direct to Consumer (D2C)

We use advanced analytics to strengthen consumer lifetime value, mapping touchpoints for improving performance across the marketing funnel.

Campaign Management Analytics

We adopt a data-driven approach in implementing and optimizing marketing campaigns, such as measuring their effectiveness and ROI.

Marketing Analytics

We employ capabilities for testing marketing plans, deploying machine learning-powered marketing mix modeling, assessing ROIs, and optimizing budgets.

Lingaro Group | Services | Consumer Analysis

Results Delivered

Accessible and available real-time data for planning, execution, and reporting in consumer operations

Solutions that proactively recommend the best course of action across the consumer journey

Cross-functional synergy and visibility through tightly integrated tools and common data source

Reliability Accuracy Collaboration

Your Competitive Edge

Trusted Advisors

One-Stop Analytics Shop

Faster Time to Value

Tailored Support

Global companies are confident in our capabilities to create solutions that help capture above-market growth.

Our capabilities are broad — from marketing, branding, sales, and consumer behavior to demographics.

We adopt an Agile approach that helps deliver projects more quickly and adapt to changes more efficiently.

Our technology-agnostic approach finds the tools that best fit tactical, operational, and strategic needs.

Trusted Advisors

One-Stop Analytics Shop

Global companies are confident in our capabilities to create solutions that help capture above-market growth.

Our capabilities are broad — from marketing, branding, sales, and consumer behavior to demographics.

Faster Time to Value

Tailored Support

We adopt an Agile approach that helps deliver projects more quickly and adapt to changes more efficiently.

Our technology-agnostic approach finds the tools that best fit tactical, operational, and strategic needs.

Trusted Advisors

Global companies are confident in our capabilities to create solutions that help capture above-market growth.

One-Stop Analytics Shop

Our capabilities are broad — from marketing, branding, sales, and consumer behavior to demographics.

Faster Time to Value

We adopt an Agile approach that helps deliver projects more quickly and adapt to changes more efficiently.

Tailored Support

Our technology-agnostic approach finds the tools that best fit tactical, operational, and strategic needs.

Lingaro Group | Services | Consumer Analysis

Meet Our Experts

michal_jablonski

Michal Jablonski
Head of Practice
Consumer Analytics

Katarzyna Komorowska

Katarzyna Komorowska
Lead Consultant

Contact Us