Commercial Analytics To Capture Above-Market Growth
Data-driven strategies for revenue growth management, brand analytics, and D2C optimization.
Our Capabilities
Revenue Growth Management
We analyze data on customer demand — price sensitivity, item roles, product attributes — and use simulation tools to optimize offerings.
Brand Analytics
We track online and offline brand performance using lifetime value, brand health, and user engagement metrics on every channel.
Voice of Consumer
We use AI and machine learning to understand the consumer anatomy, gauge user and community influence, and find new consumers.
Direct to Consumer (D2C)
We use advanced analytics to strengthen consumer lifetime value, mapping touchpoints for improving performance across the marketing funnel.
Campaign Management Analytics
We adopt a data-driven approach in implementing and optimizing marketing campaigns, such as measuring their effectiveness and ROI.
Marketing Analytics
We employ capabilities for testing marketing plans, deploying machine learning-powered marketing mix modeling, assessing ROIs, and optimizing budgets.
Results Delivered
Transform data into market insights with commercial analytics.
Accessible and available real-time data for planning, execution, and reporting in consumer operations
Solutions that proactively recommend the best course of action across the consumer journey
Cross-functional synergy and visibility through tightly integrated tools and common data source
Your Competitive Edge
Trusted Advisors
Global companies are confident in our capabilities to create solutions that help capture above-market growth.
One-Stop Analytics Shop
Our capabilities are broad — from marketing, branding, sales, and consumer behavior to demographics.
Faster Time to Value
We adopt an Agile approach that helps deliver projects more quickly and adapt to changes more efficiently.
Tailored Support
Our technology-agnostic approach finds the tools that best fit tactical, operational, and strategic needs.
Case Studies
Automated feedback collection reduces 90% of FMCG company’s manual work
Client: A multinational fast-moving consumer goods (FMCG) company
CPG company saves 70% of resources through real-time insights for product assorments
Company: A global consumer-packaged goods (CPG) company
Featured Insights
Meet Our Experts
Michal Jablonski
Director of Commercial Analytics Practice
Katarzyna Komorowska
Head of RGM Practice
Michał Kamiński
Commercial Analytics Consultant and Marketing Analytics Lead