AI-Driven Customer Value Management


What to expect
This course is designed to teach you how to utilize artificial intelligence (AI) and machine learning (ML) to improve customer value management (CVM) strategies. It will cover topics such as product recommendation engines, propensity to buy models, customer value models, churn prediction, and cross-selling and upselling techniques. You will gain a comprehensive understanding of how AI can be used to analyze customer data, predict behavior, and optimize marketing and customer service efforts to increase customer value and loyalty.
Challenges of CVM Without AI and ML
Personalized Engagement
Maximized Customer Value
Reduced Churn
See how customer value is managed without the use of AI and ML tools.
Learn how to use ML to segment customers and make personalized recommendations to increase engagement and loyalty.
Discover how to use value models to improve marketing and sales and identify opportunities for cross-selling and upselling.
Learn how to utilize churn models to prevent customer churn, leading to increased retention and revenue growth.
Challenges of CVM Without AI and ML
Personalized Engagement
See how customer value is managed without the use of AI and ML tools.
Learn how to use ML to segment customers and make personalized recommendations to increase engagement and loyalty.
Maximized Customer Value
Reduced Churn
Discover how to use value models to improve marketing and sales and identify opportunities for cross-selling and upselling.
Learn how to utilize churn models to prevent customer churn, leading to increased retention and revenue growth.
Challenges of CVM Without AI and ML
See how customer value is managed without the use of AI and ML tools.
Personalized Engagement
Learn how to use ML to segment customers and make personalized recommendations to increase engagement and loyalty.
Maximized Customer Value
Discover how to use value models to improve marketing and sales and identify opportunities for cross-selling and upselling.
Reduced Churn
Learn how to utilize churn models to prevent customer churn, leading to increased retention and revenue growth.


About Our Speaker
Artur Machno holds over a decade of experience in data science, applying his expertise in a range of sectors such as banking, gambling, and FMCG. He has a doctorate in quantitative finance, reflecting his deep interest in the application of quantitative methods. As an assistant professor, Artur combines teaching and research at AGH University, bridging the gap between theory and practice.