Innovative Applications of Consumer, Customer, and Commercial Analytics


What To Expect
This session will delve into analytics in consumer, customer, and commercial settings and how these types of analytics can be used to inform decision-making and drive business growth. You’ll learn analytics best practices and present-day business applications as well as discover future applications that can be made possible by the latest advancements in AI and machine learning.
Consumer, Customer, and Commercial Analytics
Best Practices
Present and Future Applications
Communicating to Stakeholders
Understand the importance of consumer, customer, and commercial analytics in modern business operations.
Learn the best ways to collect, manage, and analyze data while maintaining data quality and data privacy considerations.
See how analytics is used in customer segmentation, sales forecasting, and other applications. Discover potential applications to be unlocked by AI and machine learning.
Learn how to communicate analytics insights to stakeholders like senior executives and sales and marketing teams.
Consumer, Customer, and Commercial Analytics
Best Practices
Understand the importance of consumer, customer, and commercial analytics in modern business operations.
Learn the best ways to collect, manage, and analyze data while maintaining data quality and data privacy considerations.
Present and Future Applications
Communicating to Stakeholders
See how analytics is used in customer segmentation, sales forecasting, and other applications. Discover potential applications to be unlocked by AI and machine learning.
Learn how to communicate analytics insights to stakeholders like senior executives and sales and marketing teams.
Consumer, Customer, and Commercial Analytics
Understand the importance of consumer, customer, and commercial analytics in modern business operations.
Best Practices
Learn the best ways to collect, manage, and analyze data while maintaining data quality and data privacy considerations.
Present and Future Applications
See how analytics is used in customer segmentation, sales forecasting, and other applications. Discover potential applications to be unlocked by AI and machine learning.
Communicating to Stakeholders
Learn how to communicate analytics insights to stakeholders like senior executives and sales and marketing teams.


About Our Speaker
Michał Jabłoński leads a team that combines technical expertise and operational know-how to help enterprises transform their consumer data analytics and put real-time insights at their fingertips across planning, execution, and reporting. He also serves as project leader and strategic advisor for consumer analytics projects, and as an analytics translator who helps business leaders identify and pursue the most impactful opportunities borne from consumer analytics.
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