Optimizing Google Analytics 4 for Consumer Analytics
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What To Expect
The consumer journey might have distinct stages, but analyzing them all can be a seamless and fruitful experience, thanks to Google Analytics 4. In this session you’ll revisit consumer journey fundamentals, understand the role that analytics plays in mapping it out, and learn how you can best use Google Analytics 4 to create substantial business value.
The Consumer Journey
Google Analytics 4
Advanced Techniques
Practical Exercises and Case Studies
Understand the consumer journey to understand consumer behavior. Learn the role that analytics plays in mapping and analyzing the journey.
Learn how you can best set up Google Analytics 4 and use its features and capabilities for consumer analytics.
Discover how techniques like machine learning and predictive analytics can enhance consumer journey analysis.
See how you can apply consumer journey analytics to inform decision-making and drive business growth.
The Consumer Journey
Google Analytics 4
Understand the consumer journey to understand consumer behavior. Learn the role that analytics plays in mapping and analyzing the journey.
Learn how you can best set up Google Analytics 4 and use its features and capabilities for consumer analytics.
Advanced Techniques
Practical Exercises and Case Studies
Discover how techniques like machine learning and predictive analytics can enhance consumer journey analysis.
See how you can apply consumer journey analytics to inform decision-making and drive business growth.
The Consumer Journey
Understand the consumer journey to understand consumer behavior. Learn the role that analytics plays in mapping and analyzing the journey.
Google Analytics 4
Learn how you can best set up Google Analytics 4 and use its features and capabilities for consumer analytics.
Advanced Techniques
Discover how techniques like machine learning and predictive analytics can enhance consumer journey analysis.
Practical Exercises and Case Studies
See how you can apply consumer journey analytics to inform decision-making and drive business growth.


About Our Speaker
Michał Jabłoński leads a team that combines technical expertise and operational know-how to help enterprises transform their consumer data analytics and put real-time insights at their fingertips across planning, execution, and reporting. He also serves as project leader and strategic advisor for consumer analytics projects, and as an analytics translator who helps business leaders identify and pursue the most impactful opportunities borne from consumer analytics.