Are You AI-Ready? Lingaro at Reuters Events Pharma 2026

Pharma does not need more AI ideas. It needs technology that actually works in the real world. 
For businesses, real impact happens when you have a perfect mix of strategy, data, and adoption. That means you have a clear strategy with trusted and connected data. You also implement AI solutions for genuine business use, and your teams adopt these tools into their daily workflows.

That is what AI-readiness looks like in pharma and life sciences. And that is exactly what we will be bringing to Reuters Events Pharma 2026 in Barcelona.

Here is everything you need to know, whether you are attending in Barcelona or just keeping tabs on the latest insights in pharma.

What is Lingaro doing at Reuters Pharma 2026?

This year, we are attending as a Gold Sponsor. We've prepared a full agenda designed to move pharma and life sciences leaders from conversation to action. 

• On-site booth: Pharma and life science leaders can speak with us at Booth 505. We will walk visitors through how we help organizations build data and AI capabilities that deliver measurable business value, from commercial analytics to regulatory-compliant data infrastructure.

• Live demo: Attendees can see our solutions in action. We will showcase our data and AI platforms that address pharma's real challenges, from planning to execution to adoption.
• AI hackathon with a prize worth $10,000: We are also running a live hackathon on Day 1 of the conference. The winning team will receive a free, exclusive Lingaro hackathon for their business, valued at $10,000 USD.
• A surprise for pharma and life sciences leaders: We have something in store specifically for attendees. Keep an eye out at the Lingaro booth. If you are not in Barcelona, stay tuned on our channels after the event.

What is the Lingaro AI Hackathon about?

Product launches in pharma are among the most complex and high-stakes operations in any industry. They involve multiple teams, channels, compliance requirements, and stakeholder groups, all moving at once.

"Orchestrating Seamless Product Launches - Accelerated by AI" will be led by Ivanka Vankova (Life Sciences Lead, Commercial Analytics) and Krystian Jablonski (Sales Director, Data & AI Strategic Solutions). It's a practical hackathon designed to address the core challenge of pharma leaders:  

Teams attending the conference will work through their business challenges in real time. They will also design actual, no-code AI solutions with the help of our experts. It is a practical exercise grounded in one of the most pressing problems in pharma commercialization today.

The winning team also walks away with a free and exclusive Lingaro hackathon for their own organization, valued at $10,000. 

Not attending? The challenge itself is worth thinking about. If your organization is planning a product launch and is unsure how AI fits into that process, this is a conversation worth having with us.

What is Reuters Pharma 2026?

Reuters Events Pharma 2026 takes place in Barcelona from April 22 to 24 at the CCIB. It is one of Europe's largest pharma conferences. This year, they're bringing together over 1,200 attendees and more than 180 speakers. The conference will also have representatives from the top 50 pharmaceutical companies globally.

The event is built around breaking down silos across commercial, medical affairs, market access, digital health, and data functions. This year's program includes a dedicated data and infrastructure agenda, alongside interactive workshops and keynotes. 

Leaders from organizations including AstraZeneca, Pfizer, Novartis, Novo Nordisk, and many of the world's most influential life sciences companies will be in the room.

What is Lingaro's experience in pharma?

We work with pharma and life sciences organizations on some of the most complex data and AI challenges in the industry.

Our work includes: 

• Strategic advisory: We provide executive-level data and AI advisory that aligns enterprise strategy, operating models, and measurable value realization. Our work supports C-suite decision-making through transformation roadmaps and KPI-driven governance.
• Omnichannel activation: We run data-driven activation across media, commerce, customer relationship management (CRM), and field engagement channels. Our approach includes closed-loop measurement, personalization at scale, and real-time optimization across every customer touchpoint.
• Pharma and life sciences experience: We have direct experience supporting pharma and life sciences organizations across commercial analytics, omnichannel healthcare provider (HCP) engagement, and compliant data platforms. We also bring a deep understanding of privacy, compliance, and the complex stakeholder environments that define the industry.
• AI-first creative capabilities: We integrate GenAI, predictive analytics, and performance optimization through our creative intelligence practice. Our ALCHEMY creative agency delivers scalable content engines, rapid experimentation, and insight-driven storytelling.

Trusted by Fortune 500 companies and global brands, we provide enterprise-grade data and AI solutions. With 17 years in data and analytics, 200 enterprise clients, and over 2,000 projects delivered globally, we bring both the depth and scale that pharma requires.

How to connect with Lingaro?

If you are attending Reuters Pharma 2026, come find us at Booth 505! Register for the hackathon, watch the live demo, and see what we have in store for pharma leaders at the event.

If you are not attending, the conversation does not stop in Barcelona. We will be sharing insights and highlights after the event, so follow us to stay updated.

Ready to explore what AI-readiness looks like for your organization now? For a closer look at our specific use cases and outcomes in pharma and life sciences, visit lingarogroup.com/lingaro-data-ai-solutions-for-pharma-and-life-sciences