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The AI Path to Purchase: How Agentic Commerce Works

What is agentic commerce? Agentic commerce is when AI handles the shopping process for you, from figuring out what you need to comparing options and making the purchase. That means an AI assistant finding and ordering products on their behalf, whethe...

Hidden Revenue Loss in CPG Sales Execution

In CPG (Consumer Packaged Goods) sales execution, even a small 1–2% gap at the outlet level can cost millions each year. Yet most organizations still struggle to identify where this revenue loss occurs. Sales reps spend hours preparing for store visi...

Advancing LCA through process scale-up and automation

Life Cycle Assessment (LCA) is a powerful tool for enhancing sustainability, driving innovation, and enabling data-driven decision-making. It can guide how to improve operations, reduce costs, and strengthen your business. Nevertheless, embedding LCA...

Are You AI-Ready? Lingaro at Reuters Events Pharma 2026

Pharma does not need more AI ideas. It needs technology that actually works in the real world. For businesses, real impact happens when you have a perfect mix of strategy, data, and adoption. That means you have a clear strategy with trusted and conn...

Predict, Prevent, and Optimize Scrap with an AI Response Agent

Scrap has long been one of the most persistent and expensive challenges in manufacturing resulting in an estimated $250B-$300B in lost profit. Whether caused by excess inventory, product obsolescence, quality defects, or shifting demand, scrap erodes...

Self-Healing Data: The Next Competitive Advantage for Retail & Consumer Goods

Retail and consumer goods companies are experiencing one of the most dramatic shifts in customer behavior in decades. Consumers are no longer following linear buying journeys, but moving fluidly across physical stores, digital marketplaces, social co...

Case Study: Sustainable Packaging Through LCA Automation

A Fortune 500 company scaled packaging sustainability analysis with Lingaro’s Automated LCA Platform, a governed data lake and analytics layer that enabled real-time environmental and cost insights across a large SKU portfolio. Client Profile: Lingar...

Case Study: The Hidden Cost of Fragmented Sustainability Reporting

A Fortune 500 CPG company strengthened sustainability reporting with Lingaro’s Sustainability Reporting Hub, a governed data lake and dashboard layer that unified fragmented data and enabled audit-ready disclosures. Client Profile: Lingaro partnered ...

Why Net Zero Depends on Automated Life Cycle Assessments

Understanding environmental impacts is imperative for managing them and communicating progress to consumers. Consumer Packaged Goods (CPG) companies have so far focused on company-wide reporting obligations, not product sustainability. With only a co...

The Hidden Cost of Fragmented Sustainability Reporting

Why does fragmented sustainability data matter? It raises audit costs, increases compliance risks, and weakens decision-making. For leaders, this hidden cost appears when reporting stalls, audits flag risks, or compliance penalties hit. The issue of ...

The AI Adoption Playbook: From Investment to Measurable ROI

Most organizations invest in AI with clear expectations of efficiency, insight, and growth. Few achieve measurable returns. Issues appear when pilots stay isolated, data stays fragmented, and daily work stays unchanged. AI Adoption begins when leader...

Case Study: Report Migration from QlikView to Power BI and Microsoft Fabric

How one of the world’s largest furniture manufacturers accelerated the migration of 80+ legacy reports by moving from QlikView to Power BI and Microsoft Fabric, meeting a strict license expiration deadline and unlocking a modern, scalable analytics e...

Case Study: GAIA AI Assistant for Live Commerce & Product Enablement

How Galderma's GAIA AI Assistant powered live commerce and real-time product advice for Cetaphil & Benzac. Client Profile Galderma, a global dermatology leader with brands including Cetaphil and Benzac, partnered with Lingaro across APAC and JPAC...

Case Study: GenAI Onboarding for a Global CPG Leader

How a global CPG leader scaled AI tool adoption across 65,000+ employees by turning low confidence into daily, high-impact use through a focused GenAI onboarding program. Client Profile A global Fortune 500 CPG leader built a secure suite of Generati...

Lingaro’s Path to Net Zero: Our Emissions Today & Our Commitment for 2040

At Lingaro, we believe that technology and data can — and must — empower a more sustainable world. As a signatory of the United Nations Global Compact and an active contributor to the UN Sustainable Development Goals, we recognize our responsibility ...

From GenAI Hype to Measurable ROI: Why Adopt AI

The time for pilots is over; experimentation isn’t enough anymore. It’s all about AI adoption ROI. 2025 marked a turning point: nearly 88% of organizations are using AI, yet only about one-third have scaled it enterprise-wide, and just 39% report EBI...

Is Your Data Ready for AI? Lessons from Lingaro and Galderma’s Webinar

AI adoption is widespread in many industries and touches almost every part of modern business operations. It can handle routine tasks and deliver advanced analytics, making its potential seem endless. Yet, many companies still struggle to turn AI pro...

Five Steps to Winning the AI Path to Purchase

AI-referred traffic converts at 4.4x the rate of traditional organic search (Semrush), and 68% of consumers now use AI for research and summarization (Bain & Company). But your #1 Google rank won't guarantee you AI recommendations. How can you ge...

The Strategic Imperative for CPG Sales: AI-Powered Sales Orders

Sales representatives manage a diverse portfolio of accounts, each with unique needs and sales dynamics. Determining the right product mix and order recommendations for every customer is a complex challenge. Traditional practices — such as simply rec...

Closing the AI Gender Gap: Lingaro Experts Share Strategies with P&G Alumni Network

As part of our ongoing partnership with the P&G Alumni Network, two Lingaro experts recently joined a webinar from the network’s Women Leadership Forum and Digital Forum to share actionable insights empowering female leaders and allies across all...

How to Advertise on Amazon: Decode Customers with 360 Intelligence

Your Amazon ads aren’t just competing for clicks. They’re competing for customer understanding. Over 310 million shoppers begin their buying journey on Amazon, where almost two million sellers fight for visibility. For CMOs, sales directors, and e-co...

AI Is Reshaping the Path to Purchase: GEO vs. SEO

Your brand might rank #1 on Google and still be invisible to AI. Welcome to the new reality of digital discovery, where the rules are being rewritten in real time. Traditional search engine optimization (SEO) expertise is no longer enough to maximize...

Lingaro: Your Verified Amazon Ads Partner for Smarter Advertising

When millions of retailers and sellers fight for attention on Amazon, how can a brand truly win? Advertising on Amazon is one of the most powerful ways to reach millions of active shoppers worldwide. But standing out in the marketplace takes more tha...

Accelerating GenAI Adoption for Enterprises: Lingaro’s Dual ISG Recognition

We received dual recognition as a Leader in Generative AI Services — both in Strategy and Consulting Services and Development and Deployment Services, based on the 2025 ISG Provider Lens® report. This positions us among the top global specialists hel...

Lingaro Positioned as a Leader in CPG Analytics by ISG

We’re excited to share that Lingaro was named a Leader in Specialty Analytics Services - Retail and CPG by ISG. This reflects our commitment to delivering innovative and high-impact analytics solutions that help consumer brands and retailers achieve ...

Lingaro in Forbes: How Did a Polish IT Company Achieve Worldwide Success

How did Lingaro grow from a Warsaw startup into a global data services company? In an interview with Forbes Poland, CEO Sam Mantle and Executive Director of Transformation & Strategy and DEI Sponsor Paulina Bartoszek answered this question and di...

ISG Named Lingaro a Leader in Supply Chain Analytics Services

Lingaro was identified as a Leader in the 2025 ISG Provider Lens® report for Specialty Analytics Services – Supply Chain, a recognition that highlights our ability to deliver analytics solutions that drive supply chain transformation and measurable i...

Lingaro Partners with ElevenLabs: Turning Your Data into True Conversations

You've invested heavily in data and analytics. If you've made those investments with Lingaro, you’re getting actionable insights from all that complex data. The question isn’t whether the answers you need exist— it’s whether your team is really using...

Forecast to Fulfillment: How AI-Powered Transport Optimization Transforms Logistics

Delivery delays, suboptimal utilization of the trucks, and misaligned transport capacity can cost CPG companies millions each year. Lingaro’s AI-powered Distribution Network Optimizer closes that gap by forecasting demand, balancing resources, and op...

Manufacturing Intelligence in Action: From Common Challenges to Double-Digit Performance Gains

Unplanned downtime eating into profits. Defects slipping through quality control and reaching customers. Production schedules constantly disrupted by equipment failures. Every manufacturing leader knows these pain points and that manufacturing intell...

Beyond the Hype: How Human Touch Drives Real Logistics Transformation with AI

AI promises smarter supply chains, but why are so many transport leaders still holding back? Explore how combining predictive tech with human insight can turn transportation complexity into clarity across forecasting, planning, and execution. The AI ...

The Cost of Complexity: 5 Critical Challenges Transport Leaders Can't Ignore

Increasing complexity in transportation forces transport leaders to face a perfect storm: rising costs, fragmented IT systems and data sources, dynamic changes occurring daily, and hard-to-predict demand. This article breaks down five urgent challeng...

How Manufacturing Intelligence Strengthens CPG & Pharma Supply Chains

How does manufacturing intelligence help consumer packaged goods (CPG) and Pharma companies build agile, resilient supply chains? Manufacturing intelligence connects planning and execution, integrates IT/OT data, and empowers smarter, faster decision...

Implementing AI Is Now a Strategic Imperative, Not an Experiment

Artificial intelligence is becoming a key tool for business transformation — from proven predictive models through creativity-supporting generative tools to agentic systems automating complex processes. What distinguishes traditional AI from generati...

Talk2Data: Driving Results with Analytics That Speak Everyone's Language

Picture this: Marketing needs customer retention data for tomorrow's board meeting. They reach out to IT, who say they need two weeks to pull it together — 47 similar requests are already in the queue, plus a compliance audit demanding attention. Sim...

AI (Multi)Agents Decoded: Bridging the Gap Between Business & Tech

5 Critical Questions Every Leadership Team Must Answer AI's evolution is a story of increasing autonomy. From rule-based systems that followed explicit instructions to machine learning models that found patterns in data, we've now entered the third w...

Lingaro’s Take on Databricks Data + AI Summit 2025

Last week, we joined over 22,000 data and AI professionals at the Databricks Data + AI Summit 2025 in San Francisco. It was an exciting showcase of Databricks’ momentum as a leader in the data intelligence space, with major updates unveiled across it...

The WISE Way To Empower Female Tech Talents

Even in the digital age, personal connections remain one of everyone's greatest professional resources. For women navigating careers in the male-majority tech industry, intentional communities can provide platforms for collectively validating experie...

See the Strategic Pathways to Data-Driven Sustainability

Sustainability is data heavy. To succeed in the field, leaders must manage a wide array of data points for external reporting and internal business use. Creating data solutions ad hoc to address the latest critical needs can introduce unnecessary ris...

From Pilots to Profits: The Why and What of Lingaro’s GenAI Factory Framework

The transformative potential of Generative AI (GenAI) has led enterprises to pour billions into pilots and proofs of concept. Even so, many have failed to move further and close the gap between experimentation and enterprise-wide impact. The GenAI Fa...

Tools You Need to Leverage Content Data Science for Business

In our previous post, we introduced content data science and explored examples of the results organizations can achieve using it independently and in combination with traditional data science. In this article, we’ll examine the tools that enterprises...

The Power of Mentorship in IT: Insights from Lingaro Group’s Journey

At the beginning of February 2025, Lingaro Group launched the third edition of the company’s IT Power Women Global Mentoring Program. This ongoing initiative to advance gender equality both in the technology industry has now connected over 35 aspirin...

Adopting Analytics: Empower Your Business Users With Self-Service Knowledge

The term “data-driven” is thrown around a lot in this age of business intelligence (BI) and artificial intelligence (AI). However, as many enterprises became good at collecting data, they found it difficult to use it effectively. Obviously, the more ...

AI Innovations: How DeepSeek Takes on Big Tech

Jan 28, 2025 ICYMI: The recent release of DeepSeek R1 has caused a surge of interest, highlighting a major leap in AI development. Therefore, a thorough examination of DeepSeek, its innovative features, as well as its potential advancements is essent...

Route to Success: Automation & End-to-End Visibility in Transportation

Based on recent Gartner findings, 80% of enterprises pursued logistics transformation almost annually since 2020 — a time of significant supply chain disruption brought by the global pandemic. We explore recent innovations that will enable chief data...

Adoption: The Key to Uncover The Value of Data & Analytics Implementation

For years, businesses have been investing heavily in data, analytics, and artificial intelligence (AI) solutions, eager to uncover the transformative potential hidden within their data. But here is the stark reality: simply implementing these solutio...

Supply Chain Analytics in 2025: Technologies & Trends for CSCOs

From demand planning to logistics, a wide range of novel technologies ushered in a new era for supply chain analytics (SCA). Supply chain leaders are now more empowered with autonomous processes, advanced analytics, and generative AI (GenAI) that boo...

Sustainability in 2025: A Priority Checklist for CPG Enterprise Technology Leaders

As 2025 begins, enterprises in the consumer packaged goods (CPG) space are facing increasing pressure from virtually all sides to do business more sustainably. Regulators, consumers, and investors are expecting these companies to ensure that their bu...

Lingaro Names New European Sales Director To Drive Data Success for Clients

Natalia Rytel is now Lingaro Group’s Director of Sales for Europe, bringing to the role deep experience and expertise Natalia Rytel has been appointed as Lingaro Group’s Director of Sales for Europe. Formerly serving as Account Director, she has a de...

Lingaro Group Receives Eight Recognitions from Great Place To Work® in 2024

In terms of public recognition for Lingaro Group as an employer, 2024 was our biggest year yet. Across our sites around the world, the Great Place To Work® Institute granted us a total of eight certifications and rankings based on a variety of global...

Lingaro Names Wiktor Fido as Executive Director to Drive Talent and Client Success

Lingaro Group is pleased to announce the appointment of Wiktor Fido as Executive Director of Delivery Talent & Technology Excellence. Positioning the company to continue enhancing its end-to-end data capabilities and bringing more value to its cl...

What’s Next in MarTech: Embracing Composability in 2025

One of the biggest challenges marketers face is the inability to react fast enough to deliver timely and personalized experiences across multiple channels. This is due to the growing tangle of customer touchpoints and the complexity of existing marke...

AI for Data & Data for AI: The Big Shift in Data Analytics for 2025

As we move forward with AI adoption and integration, the relationship between AI and data becomes more symbiotic and pivotal for innovation. We explore two emerging focuses that are set to shape the future of data analytics and AI in 2025, according ...

Lingaro Named Leader in Advanced Analytics and AI Services by ISG

Lingaro is a Leader in the “Advanced Analytics and AI Services” category of ISG’s report. ISG praises Lingaro for leveraging advanced AI and cognitive technology to deliver predictive analytics that optimize business outcomes. Lingaro enables enterpr...

Decision Intelligence: The New Era of Data-Driven Decision-Making

What’s better than making a good decision? Having a reliable process for making more of them in the future. The question is how you would judge whether your process is reliable — or if previous good results were purely due to luck. Decision intellige...

A Retrospective Journey to 2024

Content Data Science: The Key to Extracting Value from Unstructured Data

Did you enjoy House of Cards on Netflix? The pioneering media company anticipated you would, investing $100 million in the series’ first two seasons based almost entirely on data. Netflix identified that fans of the British version also liked Kevin S...

Lingaro: Supporting GCCs with Top Tech Talent in India

In a recent Business Standard interview, Lingaro Group CEO Sam Mantle highlighted the company's strategic focus on India as a key market for growth and innovation as the country's global capacity center (GCC) ecosystem continues to expand. By 2025, I...

AI Models Have an Expiry Date — Continual Learning May Be an Answer

Why, in a world where the only constant is change, we need to take a Continual Learning approach to AI models. Imagine you have a small robot that is designed to walk around your garden and water your plants. Initially, you spend a few weeks collecti...

How To Ensure New Analytics Dashboards Get Adopted

When undertaking any kind of initiative, the importance of “starting with the end in mind” is a well-regarded principle famously attributed to author Stephen R. Covey. The end goal of investments into most new data and analytics (D&A) solutions i...

Latest AI Trends: Large Context Windows, Hyper-Personalization

An Interview With Maciej Michałek, AI Advisor and Principal Consultant for the Data Science & AI Practice of Lingaro Group Lingaro: The past trend has been to use LLMs to power search engines for internal knowledge libraries and help generate sum...

Lingaro Leads Major Contenders in “Value Delivered” in Retail and CPG Data, Analytics, and AI Services PEAK Matrix® Assessment

In recognition of the company’s expanding capabilities to help enterprises in the retail and consumer packaged goods (CPG) industry succeed in all aspects of data, Lingaro has been named a Major Contender in Everest Group’s 2024 Retail and CPG Data, ...

Lingaro’s Supervisory Board Reinforces Governance and Supports Strategy for Future Growth

Lingaro Group, the end-to-end data services partner to global brands and enterprises, announces the creation of its new Supervisory Board (SVB). The SVB will be chaired by Lingaro cofounders Tomasz Rogucki and Sebastian Stygar who are joined by indus...

GANTT by Lingaro version 3.0: What’s New

GANTT by Lingaro is Power BI Gantt chart extension that enables project managers and their teams to use a wide, comprehensive view to track and visualize multiple projects. Video: Introduction to Working With Power BI Gantt Charts GANTT by Lingaro en...

Lingaro Recognized as “Strong Performer” in 2024 Gartner® Peer Insights™

The 2024 Gartner Peer Insights Voice of the Customer for Data and Analytics Service Providers Report has recognized Lingaro as a Strong Performer once again. The last time was in 2022. Gartner released its 2024 “Voice of the Customer for Data and Ana...

Intersecting AI and Sustainability

Sustainability covers a broad range of interconnected issues ranging from deforestation to farmers’ livelihoods to making a profit. To tackle the challenges posed by sustainability, technology companies have developed tools that are sophisticated eno...

Unlock the Power of AI: Get Your Data Ready for the Future

Consumer-facing AI is everywhere — and we use different types of it all the time. We unlock our gadgets with facial recognition, write emails and search queries using predictive text, and discuss our concerns about products and services with chatbots...

Preparing Your Data for AI: A Strategic Guide for Future-Ready Enterprises

In today's rapidly evolving business landscape, the effective utilization of data has become paramount for enterprises looking to stay ahead of the curve. With the surge in artificial intelligence (AI) applications across various industries, ensuring...

Data Governance Strategies for Amplifying Analytics ROI

Producing business insights from multivarious analytics tools is one thing, but turning those insights into actual business value is another. In fact, Gartner’s 2023 CDO survey revealed that 69% of Data & Analytics leaders are finding it hard to ...

Why AI (and GenAI) Projects Fail and How to Avoid it

Artificial intelligence (AI) is a powerful technology that can transform businesses and industries. However, implementing AI is a task that’s prone to failure. In a 2024 Deloitte survey, business leaders were asked about how much expected benefit the...

Tools and Technologies for Sustainability Reporting

Implementing a robust data and analytics platform can address various constraints in sustainability reporting. In this final part of our series on data management for ESG and sustainability reporting, we’ll provide high-level overviews of the data an...

3 Crucial Types of Data That Are Ignored in Sustainability Reporting

Sustainability reporting requires a multidimensional perspective on how environmental, economic, and social issues can affect a company’s bottom line. Companies understandably use widely known data, metrics, and KPIs to measure their sustainability e...

Navigating the Data Jungle in ESG and Sustainability Reporting

With the rigorous reporting obligations under the Corporate Sustainability Reporting Directive (CSRD), enterprises face a myriad of challenges in sustainability reporting that is rooted in data collection and management. How they handle sustainabilit...

The AI-fication of Data Engineering Bolsters AI Development

For AI to produce high-caliber output, be it analytics insights or completely new content, AI needs well-sourced, standardized, and well-governed data. In short, one of the primary things that AI needs is data engineering. Yet as of this writing, AI ...

Lingaro India’s Internal Mobility Success Story

As Lingaro Group continuously evolves to meet the dynamic data and AI needs of the global market, our commitment to nurturing internal talent make us a top choice for professionals aiming to advance their careers within an innovative and supportive e...

Lingaro Among 2024’s Best IT Workplaces in the Philippines

Lingaro Group’s recent recognition as one of the Philippines’ Best Workplaces™ in IT-BPM for 2024 exemplify Lingaro’s commitment to exceptional workplace culture and employee experience. This prestigious accolade comes after Lingaro Philippines garne...

Implementing Self-Service Analytics: Succeed Where Many Others Fail

Organizations are now inundated with data. This is supposed to be a good thing for enabling business intelligence (BI), but when a figure like “5%” can also be written as “five percent” and miswritten as “0.5,” we can see that the data must first be ...

Integrated Analytics: The Key to Supply Chain Efficiency

Businesses are always on the lookout for ways to improve their margins. One effective method is optimization of the entire operations. However, those that use data from transactional systems and siloed supply chain tools for decision-making find thes...

7 Misconceptions About Sustainability Reporting Leaders Need To Know

Investors and customers should know how their investment and purchasing decisions affect the environment, the employees of the businesses, and the communities where the company operates. Until recently, most companies published information on sustain...

MarTech Bloat: What To Do With Too Much Marketing Data and Tools

Modern marketing is heavily data-driven. Through our work with large enterprises, we’ve seen how chief marketing officers (CMOs) need to be able to analyze data effectively to understand the preferences, behaviors, and needs of their customers, measu...

Multimodal Generative AI: What Is It to Enterprises?

Generative AI might have appeared to be a gimmick in its nascent stages. However, it actually presented significant scientific and practical advancements right from the start. Its initial capacity to generate coherent and contextually appropriate tex...

AI-Enhanced Price Elasticity Strategy for Revenue Growth Management

In our previous post, we explored the fundamentals of price elasticity and its critical role in understanding consumer response to pricing changes. Building on that foundation, we now delve into how artificial intelligence (AI) can be effectively app...

Understanding Price Elasticity and Its Impact on Business Strategy

Understanding price elasticity lets companies optimize pricing strategies, maximize revenue, and maintain competitiveness. Incorporating AI capabilities in price elasticity strategies enables companies to make faster and more proactive data-driven de...

Lingaro: A Star Performer in Analytics and AI in PEAK Matrix® Assessment

In recognition of its improved market presence and enhanced service delivery capabilities, Lingaro Group has been recognized as a Star Performer in Everest Group’s 2024 Analytics and AI Services Specialists PEAK Matrix® Assessment. This report evalua...

3 Success Stories on How AI Can Help You Win in Retail

AI’s benefits in the retail and CPG industries are immense — so much so that 77% of C-level executives surveyed by NVIDIA reported that they already use AI or are piloting AI initiatives in their company. Working with leading CPG companies and retail...

Lingaro Makes the Philippines Best Workplaces List for 2024

On March 19, 2024, at Grand Hyatt Manila, Lingaro Philippines attended the Philippines Best Workplaces™ 2024 *Great is Possible event as an inductee into the most prestigious list created by Great Place to Work® (GPTW). After Lingaro Philippines was ...

Refocusing Data Strategy to Value Realization as GenAI Ramps Up

In a Gartner survey centered on the adoption of generative AI by the data and analytics functions of enterprises, 40% of the respondents claimed that they’ve either experimented with generative AI, integrated it into some of their processes, or have ...

Digital Twins: Navigate Complexities, Capitalize on the Technology

In this follow-up article on digital twin, we discuss the data and IT challenges of implementing digital twins, the resources required for it, and a methodology for dealing with its complexities. Navigating complexities in digital twin acquisition On...

Revolutionizing Supply Chains With Digital Twins

In the fast-paced and increasingly complex consumer-packaged goods (CPG) industry, the supply chain acts as the backbone of operations. That is, it dictates the efficiency, responsiveness, and ultimately, the success of enterprises. As the practice o...

2024 Agenda for AI: LLMs Are the Key for Greater Automation

According to Lingaro Senior Data Scientist and AI Advisor Maciej Michalek, the biggest potential of large language models (LLMs) lies in its capacity to save valuable time and workers’ effort. Yet, after the initial hype of ChatGPT, a lot of managers...

eBusiness Institute Completes Full Integration Into Lingaro Group

An integration that fulfills the group’s vision of becoming the end-to-end data services partner to global brands and enterprises In December 2021, Lingaro Group, a multinational data and analytics company, acquired the digital commerce advisory and ...

Implementing a Lakehouse Within Your Existing Environment

Lakehouses, a convergence of traditional data warehouses and agile data lakes, emerge as a promising new approach in data management. Yet, adopting this versatile framework may require strategically wading through uncharted migration paths. What if y...