Closing the AI Gender Gap: Lingaro Experts Share Strategies with P&G Alumni Network

As part of our ongoing partnership with the P&G Alumni Network, two Lingaro experts recently joined a webinar from the network’s Women Leadership Forum and Digital Forum to share actionable insights empowering female leaders and allies across all industries to leverage AI and close the gender gap in the technology's adoption.

Adoption of AI tools has skyrocketed — ChatGPT now has over 700 million weekly users after being launched just under three years ago — but only 34% of women use AI daily versus 43% of men. In response to this gap, the P&G Alumni Network's Women's Leadership Forum and Digital Forum recently ran a solution-focused webinar called "AI That Works for You" with Lingaro Head of Content Automation & Marketing GenAI Kini Keller (a P&G alumnus) and Senior eCommerce Analytics Consultant Elisabetta Ceriani (a Nestlé alumna).



As noted by the webinar's host, Vice Chairwoman of the P&G Alumni Network Sophie Blum, the aim of the session was to empower participants with AI knowledge applicable across all business contexts, from small businesses to large enterprises. Kini and Elisabetta did just that, leaving participants with a wide range of practical insights leading to three overarching takeaways:

1. Get Curious About What AI Can Do for You

AI is a technology, but Elisabetta and Kini emphasized curiosity, not technical skills, as the starting point for using AI-powered tools. Specifically: curiosity about how AI can improve both your professional and personal lives. Learning about and experimenting with AI takes time that can be hard to find — unless you imagine how much value the technology may bring you.

Elisabetta shared that her initial AI "wow moment" involved using AI to save 60% of her time preparing meeting minutes based on an automatically generated transcript. “Start small, focus on one repetitive task, and think about how you can make that task faster,” she recommended. 

One of Kini’s most eye-opening experiences with AI was realizing that it could code working websites based on short prompts. For a custom technology solution provider like Lingaro, this capability can save significant effort creating prototypes to match the initial requirements of multiple stakeholders. “Now, with a tool like this I can, within an afternoon, bring an idea to life for clients and start modeling with them. And it gives technical teams something to go off. Here it is, let's start working on it," he said. For someone thinking about using a general-purpose AI tool for the first time, he recommended simply asking it: "Is this a use case you can provide value on? How do you think you can add value on this?"

2. The Better You Prompt AI, the More Helpful It Can Be

Both Elisabetta and Kini highlighted that effective AI interaction is fundamentally about communication quality. The richer your input, the more valuable the output becomes.

Elisabetta introduced the "role, task, context, format" (RTCF) prompting framework which involves specifying "who" an AI tool should be, the task it should do, why it should perform the task, and how the results should look. She mentioned that AI can take on virtually any role — from a financial analyst to personal coach — and that Microsoft Copilot can provide guidance on how to prompt itself. “You ask the machine about what you should ask it,” as Sophie observed.

Similarly, Kini said that he finds it helpful to explicitly tell AI how it should provide him with answers. In his chats, Kini prefers that the AI be constructively critical, ask detailed follow-up questions to understand exactly what he wants, and get straight to the point with no flattery. "It's like having a conversation with somebody who tells you to double-click on that before we go a step further," he said.

3. Watch This Space — AI Capabilities Are Rapidly Expanding

According to both Lingaro experts, in many ways the current possibilities of today's AI are only a small taste of what is to come.

“Agentic AI capabilities are definitely building up. Everyone should start thinking about what is going to be required at the organizational level to be prepared," Elisabetta said. She noted that 90% of developers now use AI for coding and mentioned current applications in research assistance, where AI agents can autonomously generate comprehensive reports in a few minutes. She also outlined emerging applications including continuous task management (like autonomous marketing budget administration), agentic commerce (where, for example, proactive shopping agents track household needs and automatically reorder groceries), and intelligent insights (where agents autonomously act on the data analysis they perform).

Kini emphasized growing usage of Model Context Protocol (MCP), an open-source standardization that enables AI tools to communicate seamlessly with each other and use data wherever it is stored within an organization. And he described a future where wearables and implants allow AI prompting to be done through brainwaves instead of typing. "We're not there yet, and we're not going to be there tomorrow. But that's the direction we’re moving in towards prompting 2.0, 3.0, and 4.0," he observed.

Elisabetta and Kini both stressed that the best way to position yourself to take advantage of tomorrow’s AI is to use today’s. Here are their top picks for AI tools and platforms you should be exploring and experimenting with now: 

Building Tomorrow's AI-Ready Leaders

As AI continues to reshape business landscapes, information sharing sessions like this one are important for ensuring expertise reaches beyond traditional client relationships to foster broader industry advancement and more equitable technology adoption. As a company, we are proud to have had two of our experts empower P&G Alumni Network members with practical AI knowledge that breaks down barriers and creates opportunities for inclusive innovation.

To get the full set of insights — including hands-on tips on how to make the most of those recommended AI tools and platforms — that Kini and Elisabetta shared during the webinar, watch the recording below:

Interested in exploring how Lingaro AI experts can support your own AI initiatives? Get in touch or learn more about our AI-enhanced commercial analytics offerings here.