Campaign Manager

Growth through diversity, equity, and inclusion. As an ethical business, we do what is right — including ensuring equal opportunities and fostering a safe, respectful workplace for each of us. We believe diversity fuels both personal and business growth. We're committed to building an inclusive community where all our people thrive regardless of their backgrounds, identities, or other personal characteristics.

The Campaign Manager acts as a regional expert and trusted advisor to local markets, supporting the optimization of marketing and commercial campaigns (e.g. email, paid media, social). The role focuses on interpreting campaign performance data, generating actionable insights, and providing strategic recommendations to improve outreach effectiveness across markets.

The Campaign Manager works closely with business stakeholders and coordinates with technical delivery teams (Business Analysts, Data Scientists, Power BI developers) to ensure insights are translated into measurable business impact.

Tasks:

• Campaign Performance Analysis & Insights

  • Analyze campaign performance using existing dashboards and reporting solutions.

  • Interpret data across channels (email, paid media, social, etc.) to identify performance drivers, gaps, and optimization opportunities.

  • Translate complex data into clear, business-oriented insights and recommendations for local market teams.

  • Deliver post-campaign analyses, including performance evaluation, learnings, and next-step recommendations.

• Campaign Optimization & Advisory

  • Act as a trusted advisor to regional and local markets on campaign strategy and optimization.

  • Proactively recommend improvements to segmentation, targeting, triggers, messaging, and channel mix based on data insights.

  • Support markets in applying best practices and learnings across campaigns to continuously improve effectiveness.

• Coordination & Cross-Functional Collaboration

  • Coordinate segmentation, targeting, and trigger setup with relevant technical and data teams.

  • Work closely with Business Analysts, Data Scientists, and BI developers to ensure analytical outputs support business decision-making.

  • Align campaign insights and recommendations with regional commercial and marketing objectives.

• Governance, Compliance & Documentation

  • Ensure campaigns comply with brand guidelines, regulatory standards, and data privacy requirements.

  • Document campaign workflows, segmentation logic, assets, KPIs, and performance results in a structured and reusable manner.

  • Support standardization of campaign measurement and reporting approaches across markets.

Requirements:

• Business & Analytical Skills

  • Strong ability to interpret marketing and campaign data and translate it into actionable business recommendations.

  • Solid understanding of marketing and commercial campaign mechanics (email, paid media, social, etc.).

  • Comfortable working with dashboards and performance metrics, even if not building them directly.

  • Strong business acumen with a consultative mindset.

• Stakeholder & Communication Skills

  • Proven ability to act as a trusted advisor to business stakeholders.

  • Confident in presenting insights, recommendations, and performance reviews to regional and local market teams.

  • Ability to bridge the gap between technical teams and business stakeholders.

• Ways of Working

  • Experience working in cross-functional, multi-market, or regional environments.

  • Structured, detail-oriented approach to documentation and performance tracking.

  • Proactive, curious, and outcome-oriented mindset.

• Technical Context (Nice to Have)

  • Experience working alongside analytics, BI, or data science teams.

  • Familiarity with campaign measurement frameworks, KPIs, and optimization methodologies.

  • Exposure to tools such as Power BI or similar reporting platforms (user-level, not developer-level).

Missing one or two of these qualifications? We still want to hear from you! If you bring a positive mindset, we'll provide an environment where you feel valued and empowered to learn and grow.

We offer:

• Stable employment. On the market since 2008, 1500+ talents currently on board in 7 global sites.

• “Office as an option” model. You can choose to work remotely or in the office.  

• Workation. Enjoy working from inspiring locations in line with our workation policy. 

• Great Place to Work® certified employer.

• Flexibility regarding working hours and your preferred form of contract.  

• Comprehensive online onboarding program with a “Buddy” from day 1.   

• Cooperation with top-tier engineers and experts.  

• Unlimited access to the Udemy learning platform from day 1.

• Certificate training programs. Lingarians earn 500+ technology certificates yearly. 

• Upskilling support. Capability development programs, Competency Centers, knowledge sharing sessions, community webinars, 110+ training opportunities yearly.

• Grow as we grow as a company. 76% of our managers are internal promotions.  

• A diverse, inclusive, and values-driven community.   

• Autonomy to choose the way you work. We trust your ideas.  

• Create our community together. Refer your friends to receive bonuses.  

• Activities to support your well-being and health.

• Social fund benefits for everyone. All Lingarians can apply for social fund benefits, such as vacation co-financing. 

• Plenty of opportunities to donate to charities and support the environment.  

• Modern office equipment. Purchased for you or available to borrow, depending on your location.