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    Data Activation for Communication Orchestration and Personalization

    Session duration: 180 minutes Host: Michał Jabłoński, Head of Customer Analytics This session is offered as a scheduled group session with our expert.
    Ask for available time slots
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    What To Expect

    During this session you’ll rediscover how first-party data, such as transactional data and customer feedback, can drive effective communication and personalization strategies. You’ll learn best practices for collecting, managing, analyzing, and activating first-party data to orchestrate communications. You’ll also see how such data is used in email marketing, social media advertising, and personalized product recommendations, then discover potential applications that can be enabled by innovations in AI and machine learning.

    First-Party Data and Communication Orchestration

    Best Practices

    Present and Future Applications

    Communicating to Stakeholders

    Learn about first-party data and how it is collected, analyzed, and activated in communications that is both consistent and personalized across multiple channels and touchpoints.

    Learn the best ways to collect, manage, and analyze data while maintaining data quality and data privacy considerations. 

    See first-party data used in email marketing, social media advertising, and other applications. Discover potential applications to be unlocked by AI and machine learning.

    Learn how to communicate insights regarding personalized messaging to stakeholders like senior executives and sales and marketing teams.

    First-Party Data and Communication Orchestration

    Best Practices

    Learn about first-party data and how it is collected, analyzed, and activated in communications that is both consistent and personalized across multiple channels and touchpoints.

    Learn the best ways to collect, manage, and analyze data while maintaining data quality and data privacy considerations. 

    Present and Future Applications

    Communicating to Stakeholders

    See first-party data used in email marketing, social media advertising, and other applications. Discover potential applications to be unlocked by AI and machine learning.

    Learn how to communicate insights regarding personalized messaging to stakeholders like senior executives and sales and marketing teams.

    First-Party Data and Communication Orchestration

    Learn about first-party data and how it is collected, analyzed, and activated in communications that is both consistent and personalized across multiple channels and touchpoints.

    Best Practices

    Learn the best ways to collect, manage, and analyze data while maintaining data quality and data privacy considerations. 

    Present and Future Applications

    See first-party data used in email marketing, social media advertising, and other applications. Discover potential applications to be unlocked by AI and machine learning.

    Communicating to Stakeholders

    Learn how to communicate insights regarding personalized messaging to stakeholders like senior executives and sales and marketing teams.

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    6b-3

    About Our Speaker

    Michał Jabłoński leads a team that combines technical expertise and operational know-how to help enterprises transform their consumer data analytics and put real-time insights at their fingertips across planning, execution, and reporting. He also serves as project leader and strategic advisor for consumer analytics projects, and as an analytics translator who helps business leaders identify and pursue the most impactful opportunities borne from consumer analytics.

    Ask for available time slots

    Fill in and submit this form to signify your interest. Within two days of registering, a representative will reach out to you to discuss your team’s knowledge needs and provide available time slots for you to choose from.
     

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