A Case Study on Using European Superstore Data in Tableau

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Tableau is one of the most powerful data visualization tools on the market. See its possibilities in a demo presentation we have put together using European Superstore Data.

Starting with raw Excel data, we used Tableau to make four great-looking dashboards on

  • Overall sales

  • Product performance

  • A top 10 ranking

  • A flow diagram linking countries to product category performance


You can dive into each dashboard for deeper insights around business questions like:

  • What were the overall levels of sales made in 2018?
  • Which manufacturers made the most sales? In which categories?
  • What was the most profitable product category overall? What was the most profitable product category in the UK?


Check how we used Tableau’s features to give users the ability to

  • Change context of the dashboards
  • Use visualizations as filters
  • Show or hide filter lists
  • Extend the insights by adding charts into tooltip

Check out the interactive Tableau dashboard and get the presentation guide for an overview of the features, capabilities, and full list of the answered business questions.


* European Superstore Data from 2018

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