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Your Amazon ads aren’t just competing for clicks. They’re competing for customer understanding.
Over 310 million shoppers begin their buying journey on Amazon, where almost two million sellers fight for visibility. For CMOs, sales directors, and e-commerce leaders, learning how to advertise on Amazon is not only about gaining attention. It’s about understanding what customers want, how they behave, and why they decide to buy or move on.
What is Amazon 360 Intelligence?
Amazon 360 Intelligence by Lingaro is a unified solution that connects ads, sales, operations, and analytics in one place. As an Amazon Verified Partner, our goal is to support brands move beyond fragmented reporting to uncover the real story behind a brand’s performance.
Amazon Challenge: Advertising Without Customer Understanding
Many brands treat Amazon as a traditional media channel and focus on impressions, clicks, and spend efficiency. But Amazon’s greatest advantage lies in the behavioral data it generates. Every keyword searched, product viewed, and cart abandoned reveals intent and opportunity.
The challenge is that these signals are scattered across multiple sources and reports. Without a connected view, teams end up optimizing in silos and missing how marketing, pricing, and product visibility influence one another.
This is where Amazon 360 Intelligence makes the difference.
Turning Data into a Connected Advantage for Global Brands
As a one-connected solution, Amazon 360 Intelligence brings together advertising, sales, operations, and advanced analytics. It gives sales and marketing teams a single source of truth to simplify complexity, strengthen decision-making, and scale performance across brands and regions.
Amazon 360 Intelligence Solution Setup
The key benefits of our solution include:
- 360 Visibility
Get a full picture of Amazon operations, from ad performance to sales and customer sentiment. This connected view helps link marketing investments to tangible business outcomes and uncover new growth opportunities. - Data Confidence
Our solution ensures full compliance with Amazon and regional standards to assure the accuracy and security of data. - Faster Decisions
Access insights in real time to act quickly on opportunities. Whether it’s adjusting bids, optimizing campaigns, or responding to sudden demand shifts, decisions are backed by data. - Performance Accountability
Measure the true impact of marketing activities. Align analytics with business KPIs to prove ROI, refine strategies, and make better budget allocations. - Scalable Framework
Amazon 360 Intelligence is designed with flexibility to adapt to any organizational requirements and support multi-brand.
Our solution delivers insights across eight focus areas, each designed to reveal how customers think, act, and respond on Amazon:
|
Focus Area |
How It Contributes to Customer Understanding |
|
Advertising Insights |
Identify which campaigns drive conversions and which need improvement.
Gain clarity on where to invest, which creatives resonate most, and how to refine targeting for better ROI. |
|
Consumer Search & Demand Insights |
Discover what your customers are actively searching for in real time.
Align your product and content strategies with live demand trends to capture more sales and reduce missed opportunities. |
|
Portfolio Optimization |
See which products are your top performers and which need support.
Focus resources on high-potential items and refine your assortment to match customer preferences. |
|
Pricing & Promo Strategy |
Set prices based on data, not guesswork.
Avoid over-discounting, protect margins, and ensure every promotion contributes to long-term profitable growth. |
|
Brand Health & Reputation |
Monitor how customers perceive your brand across reviews, ratings, and search visibility.
Detect issues early, protect brand equity, and build lasting trust with shoppers. |
|
Demand Forecasting & Inventory Planning |
Use predictive insights to plan purchase orders and stock levels with confidence.
Reduce waste, improve availability, and consistently meet customer expectations. |
|
Competitor Benchmarking |
Understand where you stand in relation to your competitors.
Identify category trends, anticipate strategic moves, and strengthen your competitive position. |
|
AI Optimization (Rufus AI) |
Prepare for Amazon’s AI-driven future.
Stay visible and relevant in an evolving marketplace shaped by AI and smarter customer experiences. |
Together, these focus areas create a connected ecosystem that empowers brands to advertise smarter, react faster, and engage customers more meaningfully.
Start Decoding Amazon Customers with 6 Metrics
Every successful Amazon strategy begins with customer understanding. With Amazon 360 Intelligence, our goal is to help brands translate customer insights into measurable results, from stronger conversions to improved brand health.
To help you start, we created a quick guide with six key metrics that every brand should track to better understand their Amazon customers and drive performance.
Each metric includes a practical action plan so you can make smarter advertising, pricing, and sales decisions.
Download the guide and see how deeper insight can turn data into a competitive advantage.
