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Commercial Analytics
MarTech Bloat: What To Do With Too Much Marketing Data and Tools
Modern marketing is heavily data-driven. Through our work with large enterprises, we’ve seen how chief marketing officers (CMOs) need to be able to...
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AI-Enhanced Price Elasticity Strategy for Revenue Growth Management
In our previous post, we explored the fundamentals of price elasticity and its critical role in understanding consumer response to pricing changes....
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Understanding Price Elasticity and Its Impact on Business Strategy
Understanding price elasticity lets companies optimize pricing strategies, maximize revenue, and maintain competitiveness. Incorporating AI...
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How a CPG Company Achieved 7% YoY Growth With RGM Analytics
Lingaro Group worked with a multinational consumer-packaged goods (CPG) company that wanted to revamp its revenue growth management (RGM) strategy,...
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Beyond Increasing Prices: Find Better, More Effective RGM Strategies...
Revenue growth management (RGM) enables businesses to recalibrate and fine-tune their strategies for driving and enabling sales, attracting and...
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Commercial Analytics
When Discounts Pay Off: How To Measure the Impact of Trade Promotions
Trade promotions have always been a source of a company’s top- and bottom-line growth, particularly CPG companies. Businesses and brands need to...
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Commercial Analytics
How Can Consumer Analytics Help Companies Enhance Offerings?
The COVID-19 pandemic has significantly impacted the consumer goods market. New challenges in the new reality have rapidly altered the business...
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