We chatted with ALCHEMY’s Pilar Pereira, the Head of Agency, and Rémi Faillant, the Creative Director, to find out more about the exciting relaunch of our in-house creative agency.
We are delighted to introduce ALCHEMY, our refreshed in-house creative agency. It’s not just a new name — the agency also has a new logo and a new website packed with a portfolio of never-before-seen work that we’re incredibly proud to showcase. We’ve combined the best of eBusiness Institute with complementary data services from the Lingaro Group.
Here’s what Pilar and Rémi had to tell us:
Q: What’s ALCHEMY all about?
Pilar: ALCHEMY is eBusiness Institute’s rebranded creative agency blending strategy, creative, commerce, and data to deliver impactful brand experiences.
The acquisition by Lingaro has provided the ideal platform from which to expand ALCHEMY’s services. We aim to provide our clients with a true end-to-end offering, supported by eBusiness Institute’s consulting and capability-building practices our clients know and love, and now includes Lingaro’s data and AI capabilities to further strengthen our offering.
Q: Why have you made the change?
Pilar: It’s in line with the current market trends for consultancy firms to have their standalone creative agencies. Plus, we wanted a new creative platform from which to showcase our never-before-seen portfolio of work, strengthening our offering as a full-service creative agency. Ultimately, it’s about driving new business opportunities as clients understand our expanded offering.
Q: What’s in it for Lingaro clients?
We can help with creative storytelling! Everyone needs to sell something, whether it’s an idea to their boss, a project to their team, or a new product to the market. With ALCHEMY on board, Lingaro’s clients can now benefit from our storytelling capabilities.
Whether it’s helping the data and analytics director present their vision to the board or launch a new product campaign, we’re here to help!
ALCHEMY’s creative services can help you shine with campaigns, presentations, copywriting, videos and visuals, and more.
Q: What services are you offering?
Rémi: We’ll continue to offer the same list of trusted services that eBusiness Institute’s creative agency has always provided to clients, from best-in-class creative Amazon toolkits to full advertising campaigns with outstanding production value.
In addition, we are always looking to stay one step ahead, and as AI is shaking up the advertising industry, we’re tapping into the data, commerce, and AI expertise of Lingaro to be able to provide thought leadership in this space and help our clients stay ahead of the game.
Q: Why the name ALCHEMY?
Rémi: The name “ALCHEMY” stems from the unique blend of work we create within the framework of the four pillars of services we provide: strategy, creative, commerce, and data. Our ALCHEMY is the creative force that happens within this space. We don’t produce art. We are in the advertising business, so we follow established frameworks to create “magic” for our clients.
This is visually represented in our key visual. Four wireframe walls, with a bright blend of creativity in the middle, a unique blend that only ALCHEMY can bring to our clients.
Q: What makes ALCHEMY unique?
Pilar: Our clients and their needs are at the very heart of our approach. By aligning business, technical, and creative expertise with our clients’ objectives, we’re able to identify the right channels, platforms and formats, creating innovative solutions.
We’re small but perfectly formed, so we can do anything a larger agency can while providing the added bonus of speed, agility, and a personalized client service.
We handpick the right team from our talent pool for each brief, across various geographies. The result – the client always gets the A-team.
Take a look at our work at lingaroalchemy.com.
We hope our work inspires you. We would love to hear from you so please get in touch hello@lingaroalchemy.com.
