When millions of retailers and sellers fight for attention on Amazon, how can a brand truly win?
Advertising on Amazon is one of the most powerful ways to reach millions of active shoppers worldwide. But standing out in the marketplace takes more than just presence. It needs precision. That’s where the right partner makes all the difference.
At Lingaro, we’re thrilled to be an Amazon Verified Partner — a hallmark of trust and proven Amazon expertise. This recognition reinforces our commitment to helping brands advertise smarter on Amazon by turning data as their competitive edge.
What Is an Amazon Verified Partner?
While advertising on Amazon is a massive growth opportunity for brands, it’s also a complex ecosystem of products, data, and performance tools. To support retailers and sellers in navigating this landscape, Amazon Verified Partners come in.
An Amazon Verified Partner is a company officially recognized by Amazon for meeting a specific and strict set of standards. We are evaluated through the Amazon Advertising Partner Network, a global program that connects advertisers with trusted third-party experts.
To earn the designation, partner candidates must demonstrate:
- Proven expertise in Amazon Ads products and services.
- Deep engagement with Amazon Ads tools and platforms.
- A track record of results from successful delivery of Amazon-related projects.
For brands that want to advertise on Amazon with confidence, working with a verified partner means collaborating with someone who can translate complex advertising data into clear, actionable insights.
Amazon Ads Challenges: Why You Need a Verified Partner
Amazon offers one of the most dynamic and data-rich advertising ecosystems in the world. But while the opportunity is massive, so are the challenges. Most brands are stunted by the following common roadblocks.
Measuring and tracking business ROI
A recent study found that CEOs and CMOs often lack a shared framework for evaluating marketing’s true impact. While the majority of CEOs base this on annual revenue growth, only 35% of CMOs can track and connect marketing initiatives to this metric.
Teams might celebrate rising CTRs without realizing conversion efficiency or profitability is declining. Without clear, connected reporting, decision-making becomes reactive instead of strategic.
Optimizing ads under budget constraints
Based on Gartner®’s recent survey, 59% of CMOs say they lack the budget to execute their strategies fully. In such conditions, every media dollar must work harder.
Yet many brands waste resources on manual reporting, siloed analytics, or underperforming campaigns. A verified partner helps optimize spend by focusing on data-driven efficiency — not just ad volume.
Being a player in a highly competitive marketplace
Competition in Amazon is fierce, with millions fighting for visibility. It’s no surprise that about 32% of retailers and brands admit growing pressure from their competitors.
Maintaining brand consistency gets tougher, Buy Boxes are harder to win, and product visibility depends on constant experiments on messaging, bids, keywords, and ad creatives. Without the right data insights, brands risk blending into the crowd or worse, losing share to more agile players.
Lack of deep customer insights
Amazon data lives across multiple layers. There are analytics for ads, sales, inventory, product detail pages, and customer reviews.
For 84% of sellers, fragmented data limits their ability to connect marketing actions to sales. It also disrupts the customer experience, leading to lost loyalty and missed opportunities for retention or upselling.
Amazon Verified Partners simplify these complexities. By combining strategy, analytics, and accountability, we help brands and retailers make sense of their data, focus their spend, and turn insights into measurable growth.
Working with a verified partner gives companies access to:
- Strategic campaign planning aligned with business KPIs.
- Confidence and performance accountability, backed by Amazon’s verified standards.
- Advanced tools and services, such as Amazon DSP and performance analytics.
Why Choose Lingaro as Your Amazon Partner?
At Lingaro, we bring a powerful mix of global business expertise, local retail knowledge, and a value-first approach. We understand regional market nuances and help ensure Amazon Ads strategies are relevant, compliant, and optimized no matter where you operate.
As an Amazon Verified Partner, our strength in data and e-commerce analytics gives our customers a unique edge with:
Ready-to-go KPI library
With more than 2,000 pre-built metrics, our KPI library helps brands measure performance faster, smarter, and without starting from scratch. These metrics span key areas of Amazon performance, from advertising and sales to inventory, pricing, and brand health.
Wide fast-track assessment coverage
Our fast-track assessments cover 72 key areas from data strategy to data management and specific domain analytics — supply chain, sustainability, consumer analytics, sales analytics, brand and marketing, and digital commerce.
Proprietary data management accelerators
Our proprietary accelerators, such as Data as a Service (DaaS) and Data Fabric, enable a seamless and streamlined Amazon data integration. They also help retailers scale data collection and deploy advanced analytics faster across regions and business units.
Particularly, we empower our clients with the Amazon 360 Intelligence by Lingaro — an Amazon data-focused solution designed to link metrics with real retail outcomes.
By connecting ads, sales, product, brand health, and performance, we enable brands to:
- Unlock revenue growth.
- Optimize content, pricing, and media investments.
- Build stronger consumer connections.
Most importantly, each engagement with us is built on trust and transparency. Clients have full control over the data they share, ensuring both compliance and confidence in every collaboration.
What’s Next?
If you’re ready to do more on Amazon, you need a partner who sees beyond ad campaigns and can make sense of every aspect of your Amazon performance.
As an Amazon Verified Partner, Lingaro can help you go further with Amazon 360 Intelligence. Together, we can connect your advertising, sales, inventory, and operations data to give you the full picture. That’s the key to maximizing your full Amazon potential and making smarter decisions.
Get in touch today to learn more about the solution and explore how we can help you turn your Amazon data into measurable business outcomes.
