Case Study: GAIA AI Assistant for Live Commerce & Product Enablement
Case Studies, AI & GenAI
How Galderma's GAIA AI Assistant powered live commerce and real-time product advice for Cetaphil & Benzac.
Client Profile
Galderma, a global dermatology leader with brands including Cetaphil and Benzac, partnered with Lingaro across APAC and JPAC to enhance social commerce and live commerce performance using AI.
Challenge
Galderma needed to accelerate live commerce sales, deliver consistent product knowledge across markets, and shorten onboarding time for sales associates. This work had to meet rising consumer expectations for instant, accurate answers in fast-growing social commerce channels.
Solution
Lingaro built GAIA, an AI powered assistant designed for TikTok livestreams and internal teams. The solution combines human centric UX, deep pharma domain expertise, and an adoption first approach to scale real time Q&A, unified product education, and rapid onboarding across the region.
Impact
GAIA was embedded in daily workflows and delivered measurable business outcomes, including:
- +10% sales uplift during livestreams
- 15× faster onboarding
- 4.5/5 recognition rating
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