When Innovation-Driven Marketing Technology Meets First-Class Strategy: eBusiness Institute Joins Forces with Lingaro
Last November 30, Lingaro Group, a multinational data and analytics company, finalized its acquisition of eBusiness Institute (eBI), a digital commerce advisory and content creation firm based in Switzerland.
In 2018, Lingaro incorporated Orba, an e-commerce software development firm specializing in digital store solutions. Lingaro’s acquisition of eBI is the next step in Lingaro’s long-term strategy for building a next-generation marketing analytics solution for Fortune 500 companies and other global organizations.
eBI’s services and top-notch digital marketing and sales professionals will boost Lingaro’s marketing intelligence capabilities aimed at helping enterprises distill business requirements for developing advanced marketing solutions, make technology-enabled recommendations, create marketing innovations, and derive greater value from their marketing investments.
A recent Gartner research showed that 80% of marketing executives are not satisfied with the implementation of their current marketing innovations, citing the lack of technology support and professional guidance to build performance-driven solutions. Lingaro and eBI’s combined expertise and capabilities bridge this gap.
Founded in 2013, eBI provides a broad range of end-to-end e-commerce and marketing technology services for leading global brands in the consumer goods, pharmaceutical, mass luxury, and consumer electronics industries.
With the acquisition, Luigi Matrone will stay on as eBI’s CEO and join Lingaro Group’s extended leadership team.
eBI joining forces with Lingaro reflects an innovation-driven marketing technology that meets first-class digital marketing strategy. We are grateful to everyone who was involved in this process, especially to eBI’s leadership for their outstanding support at every step. As we continue to expand our offerings to better serve our customers’ technology and business needs, this acquisition has taken our data-driven professional service capabilities to the next level.
Contact our experts to learn more about how Lingaro can help accelerate the digital transformation of the business’s marketing and sales capabilities. Learn more about eBI through their website.