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    Commercial Analytics

    What’s Next in MarTech: Embracing Composability in 2025

    What’s Next in MarTech: Embracing Composability in 2025

    One of the biggest challenges marketers face is the inability to react fast enough to deliver timely and personalized experiences across multiple...

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    Commercial Analytics

    MarTech Bloat: What To Do With Too Much Marketing Data and Tools

    MarTech Bloat: What To Do With Too Much Marketing Data and Tools

    Modern marketing is heavily data-driven. Through our work with large enterprises, we’ve seen how chief marketing officers (CMOs) need to be able to...

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    Commercial Analytics

    AI-Enhanced Price Elasticity Strategy for Revenue Growth Management

    AI-Enhanced Price Elasticity Strategy for Revenue Growth Management

    In our previous post, we explored the fundamentals of price elasticity and its critical role in understanding consumer response to pricing changes....

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    Commercial Analytics

    Understanding Price Elasticity and Its Impact on Business Strategy

    Understanding Price Elasticity and Its Impact on Business Strategy

    Understanding price elasticity lets companies optimize pricing strategies, maximize revenue, and maintain competitiveness. Incorporating AI...

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    Case Studies, Commercial Analytics

    How a CPG Company Achieved 7% YoY Growth With RGM Analytics

    How a CPG Company Achieved 7% YoY Growth With RGM Analytics

    Lingaro Group worked with a multinational consumer-packaged goods (CPG) company that wanted to revamp its revenue growth management (RGM) strategy,...

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    Commercial Analytics

    Beyond Increasing Prices: Find Better, More Effective RGM Strategies via Analytics

    Beyond Increasing Prices: Find Better, More Effective RGM Strategies...

    Revenue growth management (RGM) enables businesses to recalibrate and fine-tune their strategies for driving and enabling sales, attracting and...

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    Commercial Analytics

    D2C Basics: Why Would Consumers Buy Directly From You?

    D2C Basics: Why Would Consumers Buy Directly From You?

    View the infographic: 5 Steps to D2C With greater connectivity comes opportunities for building stronger and deeper relationships. For companies...

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    Commercial Analytics

    When Discounts Pay Off: How To Measure the Impact of Trade Promotions

    When Discounts Pay Off: How To Measure the Impact of Trade Promotions

    Trade promotions have always been a source of a company’s top- and bottom-line growth, particularly CPG companies. Businesses and brands need to...

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    Commercial Analytics

    The Importance of Consumer Feedback Analytics

    The Importance of Consumer Feedback Analytics

    With the increasing rate of disruption optimizing consumer experience is becoming more and more important to businesses worldwide. Join us, as we...

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    Commercial Analytics

    How Can Consumer Analytics Help Companies Enhance Offerings?

    How Can Consumer Analytics Help Companies Enhance Offerings?

    The COVID-19 pandemic has significantly impacted the consumer goods market. New challenges in the new reality have rapidly altered the business...

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